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Solving this problem requires people to literally think outside the box.Yet participants’ performance was not improved even when they were given specific instructions to do so.In other words, the difference could easily be due to what statisticians call sampling error.Let’s look a little more closely at these surprising results.After all, with one simple yet brilliant experiment, researchers had proven that the conceptual link between thinking outside the box and creativity was a myth. But you will find numerous situations where a creative breakthrough is staring you in the face. *From Inside the Box: A Proven System of Creativity for Breakthrough Results Copyright 2014 Drew Boyd There are many theories of creativity.What the latest experiment proves is not that creativity lacks any association to thinking outside-the-box, but that such is not conditioned by acquired knowledge, i.e., environmental concerns.Speakers, trainers, training program developers, organizational consultants, and university professors all had much to say about the vast benefits of outside-the-box thinking.It was an appealing and apparently convincing message.

There seemed to be no end to the insights that could be offered under the banner of thinking outside the box.Management consultants in the 1970s and 1980s even used this puzzle when making sales pitches to prospective clients.Because the solution is, in hindsight, deceptively simple, clients tended to admit they should have thought of it themselves.This website is using a security service to protect itself from online attacks.

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Guilford was one of the first academic researchers who dared to conduct a study of creativity.